How to market a new startup?

This is a question that people always ask. How do you market a startup? And I also get this question. So, in this article, I want to give you an overview of what you need to do. Marketing as a startup can be a complex process, especially with limited resources and team members. I would imagine the process of rethinking and retargeting your strategies based on the “I can’t do that just yet” situations. So the question remains, how can you market your new startup? There are many things you need to consider when looking at your current development stage and the growth of your business.



It would help if you thought about your messaging and the construct of delivering that message. It will be hard to collect a list of users and leads prospect as a startup. However, it would help if you had a starting ground. A simple analogy: before building the wall, make sure you have a stable foundation to build upon. Below are some practices/ methods of marketing as a new startup as it will save you a lot of time and development.


First, you need to understand your problem (the reason for creating the startup). Then identify the user type, meaning what kind of users goes through that problem. After that, determine where your users spend most of their time, whether it’s a virtual platform or a physical place. It’s always better to focus on those highly impactful places rather than trying to simultaneously market all over the site.

Understand Your Messaging

You will need to create different variations (A/B testing) of messages to be used, depending on who is talking to, their interest, environments, etc. After doing some A/B testing on the different messages, you can also take a step back from the creative side and do some internal assessment. It means recording how you would react to your own messaging, your user’s reaction, your friends, and even the general public. You need to understand you will have to change your messaging based on feedback and impact. Have fun with your messages, try new ways of creating/ presenting your messages. People love new things; they get bored or less surprised when they see a similarity in things.

Get Personalized, Then Scale

Covid-19 broke the way we engage with each other; Zoom and TikTok created a different virtual environment when communicating with each other. However, people miss the physical or personal connections with each other. So what does it mean? You would need to spend more quality time with your users, understanding their position on things and their thought process. Inevitably giving you data on what you need to change in your messaging or the product/ startup you are building. Once you get a comfortable amount of uniform information from your users, you can now determine how to scale your process to get more users onboarded while keeping the same care or personalized approach.

Determine The Type Of Creation

In the prerequisites section, you need to determine where your users live/ spend most of their time. That way, you can put most of your time and efforts into getting the right users from the right place. With that being said, do some research on the place/ platform your users are living in. Determine the user behavior in that place/ platform, so you will know what assets you need to create: graphics, videos, simple posting, events, one-on-one sessions, activities, email, etc. While assessing the expected trends, figure out how you can merge your messaging with the expected trends people are engaging with already.

Determine Your Goals And KPIs

Once you have understood your purpose and your target audience, determine your marketing budget as a whole and where is the best place to spend your money. As well as create an overall goal you would like to see for each marketing effort/campaign. This will give you a projectile to work towards; it focuses on the primary outline while assessing the user’s journey from your marketing to your startup/ product. As a new startup, resort to paid ads last, test out your current messaging, and onboard users to get a confirmation to scale your marketing efforts. That way, you are mounting the right tactics that worked before. Don’t do paid ads on untested marketing efforts; it will be a risk of spending money.

There Are Many Tactics Online

The web has many experienced marketers advising on different techniques and methods that get you, users. However, the common denominator is to understand what your trying to say, to whom you are saying it, and where. Once you get this down pact, you will be able to decide what kind of tactics and structure will work. For example, you will find information about emailing, blogging, website, native social media, events, setting up tools to manage results better, etc. Ask yourself, for each of those tactics do you know what you are writing and how it will be told? If so, well done. If not, now you know what you need to work on first 🤗

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🧑🏼‍💻 Co-Founder at Maya AI. 🔗 Marketing, design @meetmayaai | 🧠 Fascinated by neuroscience, psychology, inventions, and philosophy

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Shivam Ramphal

Shivam Ramphal

🧑🏼‍💻 Co-Founder at Maya AI. 🔗 Marketing, design @meetmayaai | 🧠 Fascinated by neuroscience, psychology, inventions, and philosophy

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