Growing your startup with a $0 marketing budget

The one thing I hear from most startups, is they are in the need of more money to grow and get users. I would argue this point all the time, and my response to them is if you get this money right now, how will you grow? Most of the founders don’t have a plan or have not done enough research on who their targeted customer might be. Which essentially leads to a huge waste of funds when founders start marketing.

ABSTRACT: I wanted to elaborate on some real-life experience on how we grew our startup from 0 users. We initially wasted a few hundred dollars on digital advertising and it resulted in no results. Then came the point where we didn’t have any money for marketing at all, the budget was extremely tight. So we had to strategically figure out how we were going to grow or sink the ship.

OUR STORY: We took a step back and focused on a small group of people who can use our product. When we figured who the small group was, we needed to figure out their interest, behavior, favorite things to do, etc. So we got personal with those of people. Then targeted those areas manually, by becoming part of the spaces they share. The discovery of this came as a truck hit us because then we dropped little air messages in the groups and spaces and that organically grew. We placed ourselves in public forums in which our target user would be and spoke at events, presented our idea, and validated our approach.

By doing it this way we were able to target our message to be cleaner and more understanding, we also were able to build a word to mouth growth in which we turned into a small model to increase growth. This was all happening with ZERO dollars spent. Also, another positive factor of doing customer discovery like this, actually makes marketing spend cheaper when it does come time to spend dollars. I get it you want to go big picture and get the most users, however, it starts with the tiniest steps which lead to the bigger ones.

SOME TIPS for founders in customer discovery trying to grow:

1) Drill your ideal customer to the smallest group you can that would find the most value.
2) Get personal with that group, learn where they eat, work, hobbies….
3) Get placed in the areas where your small group of users can see, or hear about you.
4) You can validate, and optimize your approach for higher conversions.

Meet Maya AI

Meet Maya, an AI business assistant that learns, grows, and guides founder🤓

--

--

--

🧑🏼‍💻 Co-Founder at Maya AI. 🔗 https://meetmaya.world Marketing, design @meetmayaai | 🧠 Fascinated by neuroscience, psychology, inventions, and philosophy

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Your Local Supermarket Is Marketing by Design

Supermarket shelves

Supplying to the broadcast world? Has Covid affected you?

How to Get Verified on Tiktok Guaranteed Guide

Now I Challenge You to Find One Strategy a Day

Gathering Feedback From Inside and Out

Here’s The Research Hack I Use To Get My Best Ideas

Why Cold Calling Is Still Preferred to Reach B2B Prospects

5 Marketing Trends in 2020

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shivam Ramphal

Shivam Ramphal

🧑🏼‍💻 Co-Founder at Maya AI. 🔗 https://meetmaya.world Marketing, design @meetmayaai | 🧠 Fascinated by neuroscience, psychology, inventions, and philosophy

More from Medium

Inbound Lead Generation vs Outbound Lead Generation — What’s the Difference?

Startup Weekend Global: Inspiring stories from our global winners

Solo founder isn’t sexy for investors?

Planting the Seeds of Success — A Beginner’s Guide to Seed Money

Call it what you want, seed money is vital for a young business’ success.